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Online Retailer Expo – How we integrated Social Media Marketing into our Stand Strategy

Jessica Graham - Thursday, October 06, 2011

A bright eyed and excited constituent of the Whiteclick team invaded Sydney's convention centre, ready to man our first ever booth at the Online Retailer Exhibition with a secret weapon up our sleeves - enter caricaturist extraordinaire and honorary Whiteclick staffer for the week, Kumar! 

The idea: Passers by were enticed onto the Whiteclick stand with the offer of a free caricature, to be uploaded to our Facebook fan page. Delegates could then visit the page, tag their own caricature and share with friends.

The hook : The person with the most 'liked' caricature would win a luxurious night away at one of Sydney's leading hotels.

What's in it for us? A way to differentiate Whiteclick from neighboring stands giving out bags, brochures and other 'collectibles' that inevitably get thrown away post conference; not to mention a talking point to start some great conversations with potential new clients. Cool idea huh?!

Did it work? So far we have increased the 'likes' to our Facebook fan page by almost 50%, not to mention more than 17,000 post views which (as you can see by the graphs below) is a phenomenal response!

Final Thoughts : In all our conversations with delegates at the stand, something that became apparent was that there is often a missing element (moving away from all hype that surrounds Social Media Marketing) - its not the amount of likes or followers you have…. It's actually what you DO with them that counts!

So you have 12,000 Facebook fans, but what do you do now? How can you convert these fans into potential new clients/customers?

Bookmark our blog, or become a fan on our Facebook page to be kept up to date on our next posts which will outline how to be successful when marketing via social media.

In the meantime - what are some examples of social media marketing campaigns you feel were the best? What about the worst? Have you attempted to generate users to your fan page with a promotion or marketing campaign? Were you successful?

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