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The Whiteclick SEO blog aims to keep you up to date with the latest in the search engine optimisation and marketing industry and the company.

Why Social Media Is A Waste Of Money If You Don’t Have A Proper SEO Strategy

Giles White - Wednesday, August 21, 2013

Social media for your business can be a waste of money... If you don’t use it properly.

To use it properly you need to have an actual plan in mind regarding how you are going to use it to benefit your business and its growth. Social media is now looked at by Google but not in how you probably imagine it is.

If you are producing great content and then sharing it through social media, and other people feel the need to share it through social media because it is just that amazing then Google will pick this up. Google will see that this content is helpful for users and it will place it higher up in the search engines.

Here in this lies a crucial point that you need to understand, you need to use social media in conjunction with a proper SEO strategy.

You know that the game has changed, the rules are now a little different when it comes to dominating the search engines. There are so many variables that impact on this so you need to make sure that your SEO strategy is clear and you are making full use of all the tools at your disposal properly.

That includes social media.

A lot of people seem to be using social media outlets like Facebook and Twitter as nothing more than tools to inflate their egos. It turns into a competition for likes, tweets, follower, and what not. Whilst that might make you feel good it isn’t doing much good for your business or your SEO strategy.

Using Social Media As Part Of Your SEO Strategy

Let’s divert attention away from the ego boosting benefits of social media for a moment and look at how you can use it properly in conjunction with your SEO strategy.

Instead of using social media to accrue meaningless likes start looking at it as a tool by which you can provide actual value to your customers. You need to have clear goals in mind as to what you want to achieve using social media for your business. Let’s look at what some goals may be:

  • Create awareness
  • Building a brand
  • Attracting new customers
  • Establishing loyal followers
  • Marketing your services
  • Networking with others in complimentary industries

There are a whole range of goals that you could have in mind for social media as part of SEO. You need to be clear on what it is you want out of social media as part of your SEO strategy though.

Rather than just posting meaningless tweets or status updates, do so with a goal in mind. What are you trying to achieve with this status update or tweet? You need to provide real world value to your users when you use social media.

The more value you provide then the more likely it is your status or tweet will be shared. When conducting business you shouldn’t have some dilly dally approach to it and the same goes for using social media.

It is a powerful tool at your disposal if you bother to use it properly. Start thinking about how you can use it in conjunction with an SEO strategy and then watch the climb in search engine rankings.

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