Keyword conversion potential refers to how targeted a phrase is to delivering customers (not simply visitors or ‘hits’). Keyword selection is part science and part art. It involves statistical and mathematical analysis and the creative instinct of a marketer. The most obvious words may bring high volumes of traffic but the conversion rates of long tail keywords are often higher. Using some of the world’s best keyword research tools gives us access to literally billions of keywords and their historic search volume data. We can quickly assess their difficulty in SEO terms, or competitiveness for PPC, and optimally structure your campaigns accordingly.
To learn more about how you can benefit from professional keyword research or to request a keyword health check for your website, give us a call or complete the free consultation enquiry form opposite.
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