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Outsourcing SEO

Few companies can justify an in-house search specialist, so many outsource their SEO and PPC. Since ‘search’ is a marketing function (not I.T.), it needs to be outsourced to marketing specialists, who understand how to integrate SEM with your other online and offline marketing & advertising.

Why Outsource?

Once you get past the basics, search engine marketing requires considerable skill. An inexperienced marketer can quickly waste many hours and countless dollars dabbling with AdWords or stressing over how to improve their organic rankings. A good SEM company can do in an hour what might take you days – the difference is we know what works and what doesn’t, whereas you’d just be guessing.

There is a global SEM skill shortage; most companies struggle to recruit good talent. Those that do, constantly run the risk of loosing sensitive information when their ‘specialist’ gets offered more money elsewhere (it’s almost inevitable).

Outsourcing overcomes that risk and gets you specialist SEO advice without needing to recruit, train and retain full-time staff, or risk the inherent skill-loss. Most companies don’t need, or can’t afford, a full-time search specialist. Outsourcing means you only pay for exactly what you need.

To learn more about outsourcing your search engine marketing and how it can work for you, give us a call or complete the free consultation enquiry form opposite.

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