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Search Engine Marketing

Search Engine Marketing, or SEM, is the ‘umbrella’ term for Search Engine Optimisation (SEO), which is concerned only with the (main) organic results; and Pay per Click (PPC), which is concerned only with the sponsored links. Cost effectively achieving measureable results is an entirely different process for each but combined in an integrated search strategy, can transform your online sales results.

Why do I need Search Engine Marketing?

Search engines are most users’ gateway to the Internet. From initial research and enquiry to final transaction, subscription or registration; there are few purchases that don’t involve a keyword search on Google, Yahoo or MSN. Search Engine Marketing is the process of targeting prospects and customers/clients as they progress through the buying cycle.

What type of SEM should I do?

Most consumers start their online shopping from search engines. If your website isn’t in the first few results, it is unlikely to be found. To consistently capture prospects’ attention, your website needs to appear on the first page – via SEO, PPC or both. We work with you to decide the best approach to achieve your business objectives.

To learn more about how your company or organization can benefit from search engine marketing, give us a call or complete the free consultation enquiry form opposite.

Related Pages

Search Engine Optimisation
Pay per click
Social Media Optimisation

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