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Search Engine Optimisation

SEO improves the profitability of a site’s listings in the natural/organic search engine results. Unlike pay-per-click and other search engine marketing, it is not possible to 'buy' positions in the natural listings.

There are hundreds of factors influencing high natural rankings but essentially search engine optimization focuses on 3 key factors:

  • The structure and content of a website and its individual pages, aligned with a clear keyword strategy
  • How other sites link to you (and you link to them).
  • Trust factors - such as domain history and the age of links to your site.

You don’t need a degree in computer science to comprehend SEO basics but ranking highly in a competitive market usually requires the ongoing application of advanced SEO techniques. Optimising a website to rank high on Google is a complex process but the more effort you put in, the more impressive your bottom line will be.

Why does our organization need SEO?

SEO has been proven to yield a higher Return On Investment (ROI) generating more traffic to your website, qualified sales leads and customer acquisitions than any other marketing channel.

  • Organic rankings provide around 70% of search engine traffic.
  • 93% of users don’t look past the second page of search results. Most don’t click past the first 10 results.
  • 72% of search engine users use them to find local goods and services. Do you show in these results?
  • 33% believe companies in top results are a major brand in their specific product/service category.

Websites with excellent search engine rankings, combined with strong calls to action, offers and conversion mechanisms, are powerful lead generation tools for business.

How do I begin optimizing our company website?

We undertake an SEO Health Check report prior to starting the optimisation process. It clarifies what strategy will provide the most benefit for your business, acts as a benchmark, and sets realistic expectations on budget and timing for realisation of your business goals.

To learn more about how your website can benefit from SEO or to request an SEO Health Check, give us a call or complete the free consultation enquiry form opposite.

Related Pages

Keyword Research
SEO Copywriting
Link Building
Ethical SEO Vs Affordable SEO
Social Media Optimisation

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