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SEO Content Management System

Keeping your website up to date is easy provided you select the best Content Management System (CMS) for your needs. Most CMS claim to be search engine friendly but the reality is that so called search engine optimised SEO CMS are often not all they’re cut out to be.

A Content Management System (CMS) is software that allows web site administrators to add, update or delete content, photos, and documents to their web site in "real time". CMS programs make it easy for a site owner who does not know HTML or have access to a WYSIWYG (What You See Is What You Get) HTML Editor, such as Dreamweaver, to update their site.

Many popular CMS use outmoded technology, bloated code and don’t integrate well with other components such as shopping carts or email marketing. Let’s look at those areas a little closer:

Outmoded technology – If your CMS was built specifically for a programming language that’s fallen from popularity (e.g. ColdFusion) then you’ll have to find a new CMS for your new (non CF) website.

Bloated code – If your Content Management System uses too much code to render a page on a web browser, that excess code often acts as a roadblock for search engines, which means much of your content may not get indexed and your pages will never rank for anything useful.

Integration – older CMS’s often require extra code (see above) to integrate with other website components. Choosing a CMS that works with your shopping cart is pretty obvious but many CMS have quirky traits that can play havoc with SEO – even for a skilled developer.

Don't spend a fortune building your website only to find that your CMS can never be properly optimised for search engines. Some CMS create a situation where a spider may understand there to be multiple URLs with identical content, resulting in (duplicate content) penalties, which will negatively impact search rankings. These inbuilt session ID’s are often essential for the CMS to operate and cannot be removed.

Finding a Search Engine Friendly Content Management System

A good CMS is integral to the efficient operation of a web site. Many database driven or dynamic web sites require a third party solution, such as a Content Management System, to update the content that lives in the database. In addition, a CMS allows the web site owner to outsource content development remotely to contract copywriters and other contributors. With built in access level hierarchies, the CMS allows various users to register as authors and start submitting content to be published on the site.

Our years of Search Engine Optimisation (SEO) and online marketing have enabled us to identify and propose the best CMS for each new SEO project. Every website is different, so what works for one site may not work for another.

Ask us to help you choose a truly SEO CMS solution to ensure every page is search friendly the moment it is published. We’ll help you choose the best CMS for SEO. Our recommended CMS are easy to use and we guarantee you or your staff will be adding and editing content within an hour or two of training.

To ensure you choose a truly search engine friendly content management system for your website, give us a call or complete the free consultation enquiry form opposite.

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